10 Best White Label Software Platforms in 2024

Learn about the benefits of white label software and our picks for the top 10 white label SaaS software platforms.

Top ten white label Saas software platforms

What Is White Label Software?

White label software is software that is developed by one company and then licensed to another company to rebrand and resell as their own product. The licensing company essentially puts their own "label" on the software.

White label software provides a cost-effective way for companies to offer software products without having to build them from scratch. The software vendor handles the development, maintenance, hosting, and support of the product. The licensing company simply rebrands it to make it appear as their own software.

White label software overview

Benefits of Using White Label Software

White label software provides significant advantages for businesses looking to get their products to market quickly and cost-effectively. Here are some of the key benefits of white labeling:

Faster Time to Market - One of the biggest benefits of white label platforms is the ability to shorten your time to market. With a white label solution, you don't have to build a product from scratch. The core software already exists - you simply put your own branding on it. This significantly accelerates your product development timeline.

Lower Development Costs - Building custom software from the ground up requires extensive investment. With a white label solution, you avoid high development, testing, and maintenance costs. You get a proven, ready-made product at a fraction of the price.

Flexibility and Customization - White label solutions are designed to be adapted to your specific needs. While you take advantage of the existing capabilities, you can customize features, branding, integrations, and more. This makes it easy to tailor the software to your exact requirements.

Professional Branding - White label SaaS products allow you to incorporate your own professional branding and messaging. Rather than displaying the software vendor's brand, your customers see your brand styling consistently throughout the product. This strengthens your brand identity.

Focus on Core Competencies - With white label software, you don't have to waste time building non-core technology. Instead, you can devote your resources to what you do best - whether that's marketing, sales, customer support, etc. The software vendor handles the infrastructure, maintenance, and updates for you.

white label software benefits

Top White Label Software Solutions

White label software allows you to take existing software products and rebrand them as your own. Here are 10 top white label SaaS products across different categories:

1. Zuar Portal - for Custom Portals

zuar portal logo

Zuar Portal is a powerful white label solution for business intelligence, enabling organizations to deliver custom data experiences under their own brand. The platform allows organizations to create a central destination for analytics that meets workflow.

Some of the key features of Zuar Portal include:

  • Customizable Branding: Zuar Portal is a white label solution, allowing organizations to customize the platform's branding to align with their own brand, enhancing brand consistency and recognition.
  • Centralized Analytics Hub: With Zuar Portal, organizations can create a central destination for analytics that brings together data-related assets, empowering end-users to access and leverage insights from various sources in one place.
  • Enhanced User Experience: By embedding BI tools alongside existing applications like Calendly, Zuar Portal provides a seamless and streamlined experience for end-users, improving usability and productivity.
  • Secure Sharing of Insights: Zuar Portal enables secure sharing of insights from multiple data sources, allowing organizations to share valuable information with customers, executives, partners, and field sales teams in a secure and controlled manner.

This platform allows organizations to extend their analytics capabilities beyond their internal teams to customers, executives, partners, and any other stakeholders, thus maximizing the impact of their visual analytics and enhancing their brand.

Click here to start a free trial of Zuar Portal:

zuar portal demo
Zuar Portal Demo
zuar portal overview

2. ActiveCampaign - for Marketing Automation

activecampaign logo

ActiveCampaign is a popular white label marketing automation solution. It offers a wide range of features for email marketing, workflows, landing pages, forms, and more.

Some key features of ActiveCampaign for marketing automation include:

  • Email Marketing: Send professional emails and newsletters, segment contacts, A/B test email content, and track opens, clicks, and conversions.
  • Workflows: Create targeted, automated workflows and campaigns based on customer behaviors and actions. Send automated welcome emails, onboarding sequences, and more.
  • Landing Pages: Design custom landing pages and forms without any coding, and track conversion rates.
  • Analytics: Gain insights on email campaigns, landing pages, forms, and automations. Track all customer interactions and see ROI reporting.

Overall, ActiveCampaign is a versatile marketing automation platform suitable for agencies, consultants, and companies that need white label solutions. The platform is highly customizable with branding and integrations.

activecampaign overview

3. UserPilot - for Product Onboarding and Engagement


UserPilot is a white label product onboarding and user engagement platform. It allows you to easily create interactive product tours, user guides, announcements, and NPS surveys to engage users.

Some key features of UserPilot for onboarding include:

  • Product Onboarding Flows - UserPilot makes it easy to build tailored onboarding flows specific to different user segments. You can craft step-by-step walkthroughs and tooltips to guide users.
  • In-App Guides and Tip Banners - Create contextual in-app guides and banners to explain features or announce new functionality. These can be targeted to users based on behavior.
  • User Analytics and Segmentation - Track detailed analytics on feature adoption, learn how users navigate your product. Leverage these insights to create segmented onboarding paths.

Overall, UserPilot is a great choice for teams that want to create polished, robust product onboarding experiences without engineering resources. The segmentation and analytics provide data to optimize user adoption over time.

userpilot overview

4. Simvoly - for Web Development

simvoly logo

Simvoly is a powerful web development platform that enables agencies and freelancers to build custom websites for clients quickly and easily. It provides a drag-and-drop editor with customizable blocks and templates to streamline the web design process.

Some key features of Simvoly for web development include:

  • Customizable Blocks and Templates - Simvoly offers a library of pre-designed blocks and templates that can be easily customized to match a client's brand. Developers can modify colors, fonts, images and more to create unique designs.
  • Collaboration Tools - The platform supports team collaboration, allowing multiple developers to work on a project simultaneously. They can comment on designs, track changes, and approve work.
  • Intuitive Editor - The drag-and-drop editor is user-friendly, making it easy for developers of all skill levels to build responsive sites without coding. Pages can be rearranged and elements edited visually.

Overall, Simvoly simplifies web development by providing the tools designers need to efficiently build custom websites for clients. Its flexible blocks, collaboration features, and intuitive editor help streamline the entire web design process within one platform.

simvoly overivew

5. SocialPilot - for Social Media Management

SocialPilot is a comprehensive social media management and analytics tool designed to help professionals, marketers, and agencies streamline their social media activities. Here are some key benefits of using SocialPilot:

  • Customized Post Scheduling: Users can create unique posts tailored to each social media account, helping to maintain the specific tone and style needed for different platforms​​.
  • Bulk Scheduling: Allows for scheduling up to 500 posts at once, which is particularly useful for large campaigns or when managing multiple accounts​.
  • Social Media Analytics: Provides in-depth insights into social media performance, helping users understand what works and what doesn’t for better decision-making​​.
  • Team Collaboration: Facilitates teamwork by allowing members to collaborate on posts through a single dashboard. This feature supports role-specific access and real-time approval notifications, enhancing productivity and workflow​​.

6. SE Ranking - for SEO reporting

se ranking logo

SE Ranking is a versatile SEO tool that offers a range of features designed to help businesses enhance their online presence through effective search engine optimization. Here are four key features of SE Ranking:

  1. Keyword Research Tool: This tool provides detailed insights into keyword metrics such as search volume, competition level, cost-per-click (CPC), and the performance of keywords in organic and paid search results.
  2. Website Audit: SE Ranking's website audit tool performs a comprehensive analysis of a website, identifying SEO errors, warnings, and issues across various categories like usability, performance, and content quality.
  3. Competitor Analysis: This feature allows users to gain insights into their competitors' SEO strategies. It includes tracking competitors' website traffic, analyzing their keyword strategies, and studying their backlinks.
  4. On-Page SEO Checker: SE Ranking offers a tool for detailed analysis of how well a web page is optimized for specific queries. It gives recommendations for optimization such as adjustments to headers, meta descriptions, and keyword usage, ensuring that pages are ideally tailored for target search terms​​.

These features make SE Ranking a comprehensive tool for anyone looking to improve their website's SEO performance, from keyword research and competitor analysis to site audits and on-page optimization.

se ranking overview

7. Cakemail - for Email Marketing

cakemail overview

Cakemail is an email marketing platform that offers a variety of tools designed to help businesses enhance their marketing efforts. Here are some key features of Cakemail:

  1. Responsive Email Campaigns: Cakemail provides tools to create visually appealing emails that are optimized for viewing on any device, including mobiles, thereby potentially improving click-through rates.
  2. Automation: The platform offers automation capabilities, allowing users to send timely and personalized emails automatically, such as welcome emails or onboarding series to new subscribers.
  3. Advanced Segmentation: Users can target their campaigns more effectively with advanced segmentation options that group subscribers based on shared traits, interests, or behaviors.
  4. A/B Testing: Cakemail supports A/B testing to help users determine the most effective email content and subject lines based on subscriber responses, further enhancing the effectiveness of email campaigns.

The platform can be fully white labeled with your own branding, domain, sender details, and more. Cakemail enables agencies to easily resell email marketing capabilities to clients.

cakemail overview

8. Paddle - for Payment Management

paddle logo

Paddle is a powerful white label solution for payment management and fulfillment. It offers a range of tools to manage subscriptions, coupons, affiliates, and more.

Some key features of Paddle include:

  • Payment Management and Fulfillment - Paddle handles everything from securely processing payments to managing subscription renewals. It supports one-time and recurring payments.
  • Subscription Tools - Manage subscription pricing, coupons, promotions, and cancelation flows. Paddle makes it easy to create flexible subscription offerings.
  • Coupons - Create single-use, quantity-limited, and percentage-off coupons to incentivize purchases and promotions. Coupons can be restricted to specific products.
  • Affiliate Marketing - Paddle has a built-in affiliate platform to recruit partners to promote products and services. Custom commission structures and affiliate portals provide flexibility.

Overall, Paddle provides a full-featured white label solution for managing payments, subscriptions, affiliates, and global ecommerce. Its fraud protection and global payment network make it a top choice.

paddle overview

9. Bookify - for Online Booking

bookify logo

Bookify is an online booking and appointment scheduling software that allows businesses to take bookings 24/7 through their website or Facebook page.

Key features of Bookify include:

  • Custom Branding and Workflows - Businesses can customize Bookify with their own branding, colors, and workflows to match their business needs and website design. This allows Bookify to blend seamlessly into any business's online presence.
  • Calendar Integration and Reminders - Bookify syncs with popular calendar apps like Google and Outlook Calendar. Automatic reminders can be sent to customers to confirm or remind them about upcoming appointments. This helps reduce no-shows.

Overall, Bookify is an easy to use online booking and scheduling software suitable for small and medium sized businesses looking to enable online bookings through their website or Facebook page.

The custom branding and workflows allow Bookify to integrate nicely into any existing online presence.

bookify overview

10. Mention - for Social Media Monitoring

mention logo

Mention is a social media monitoring platform that allows you to track brand mentions and keywords across social networks like Twitter, Facebook, Instagram, etc. It offers customizable alerts so you can monitor relevant conversations in real-time.

With Mention, you can:

  • Set up custom alerts and get notifications whenever your brand, product, or keywords are mentioned online. This helps you respond quickly to customer feedback and queries.
  • Get analytics and reports to understand brand sentiment, influencer mentions, reach etc. The platform analyzes all mentions and provides insights through interactive charts and graphs.
  • Do competitive benchmarking by tracking mentions of competitor brands. You can compare volume of mentions, sentiment, reach etc. to gain competitive intelligence.
  • Monitor trends and track viral content relevant to your brand. Mention's algorithms surface trending stories and discussions.

Overall, Mention is a robust platform for listening to social conversations, tracking brand mentions, and gaining actionable insights.

mention overview

Choosing the Best Solution

When selecting a white label platform, it's important to consider several factors to ensure you choose the platform that best fits your business needs and goals. Here are some key aspects to evaluate:

Align with Business Goals and Users - First, think about your specific business goals and target users. Are you looking to build a customized SaaS product or improve internal workflows? Who will be the end users - customers, employees, or partners?

Compare Features and Pricing - Next, compare the features and pricing across solutions. Look for platforms that provide the capabilities you require at a reasonable cost. Pay attention to the specific tools and integrations offered. Also, understand the pricing models - per user, tiered, flat fee etc.

Evaluate Scalability - Another important criteria is scalability. As your business grows, will the white label platform be able to scale with you? Can it support an increasing number of users, products, and workflows? Seek out solutions that provide flexibility to start small but have capacity to expand over time.

Prioritize Ease of Use - Don't forget to factor ease of use for both admins and end users. A platform with a steep learning curve can hinder adoption. Opt for an intuitive interface to minimize training time and ensure high utilization.

By carefully weighing these aspects, you can select the ideal white label software for your current and future business needs. The right solution will provide a customizable platform to efficiently scale your offerings.

white label software selection

Implementing White Label Software

As we've illustrated, white label software offers businesses a wealth of benefits while saving the time and resources required to build applications in-house.

However, selecting and implementing the best platform for your unique needs is easier said than done - especially without the proper expertise. But that's where Zuar Labs can help.

With their team of data experts, Zuar Labs offers a comprehensive suite of services spanning strategy, implementation, and enablement.

From project management to advanced analytics, Zuar Labs possesses the expertise to guide organizations in achieving fast outcomes and delivering results to both internal and external stakeholders.

Zuar Labs' commitment to exceptional service and their extensive technology expertise, including the Zuar product suite and various other BI tools like Power BI and Python, sets them apart in the white label platform landscape.

Meet with one of our friendly data experts to learn more!

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