Derek Lilley, VP of Data, Analytics & Insights, Cresco LabsTalk with our Team
Data in the cannabis industry is becoming more valuable than ever, but most companies are ill-equipped to handle the challenges that come with building a strong Business Intelligence (BI) infrastructure. The complexity of cloud systems combined with the novelty of the cannabis industry has made it difficult to find the correct tools and skill sets to solve business problems with data. Cresco Labs was experiencing both of these growing pains.
Cresco Labs, one of the largest vertically-integrated multi-state operators of cannabis, was looking to become an industry leader by leveraging data. Cresco Labs is involved in every aspect of the cultivating, shipping, distributing, productizing, and selling of cannabis, which is commonly referred to as a “seed to sale” operator. Cannabis is a highly regulated category and as a result, companies are required to use state certified cloud systems to capture and report information.
Most of the data being collected by Cresco’s regulatory systems was trapped in BioTrackTHC (a seed-to-sale tracking and cannabis POS systems) and Excel spreadsheets living in Dropbox. Due to the inaccessible nature of BioTrackTHC, the impractical data structures, lack of centralization of disparate data systems, and inability to visualize and share data-driven insights, Cresco Labs was finding it extremely challenging to use data to gain a competitive advantage. Furthermore, Cresco’s BI team was short-handed and faced with a daunting implementation deadline. Cresco Labs needed a modern cloud analytics solution and experts with cannabis industry experience to help with implementation. They found all of this and more with Zuar.
To answer business questions and solve future business problems, Cresco Labs needed to implement an industry leading cloud analytics technology stack:
After finalizing the technology stack, Zuar helped Cresco Labs with strategy and implementation:
Cresco Labs now possesses an industry leading cloud analytics solution. Their end-to-end solution allows them to:
Like so many fast growing industries, cannabis companies are doing their best to keep up. By partnering with Zuar, Cresco Labs was able to harness best-in-breed analytics solutions to retain their place as a market leader in the cannabis industry. See the video for the full story!
David D'Agrosa, Senior Data Analyst, Cresco Labs